RICHARDSON, TEXAS – May 16, 2024 – AdvoCare International, LLC, an omnichannel health and wellness e-commerce company, announced Christina Helwig’s promotion from Chief Marketing Officer to Chief Executive Officer last month. For more than 11 years, Christina has served across several divisions of AdvoCare, most notably leading all marketing efforts while exploring new distribution channels for its health and wellness supplements.

“I’m passionate about wellness and find purpose in helping people feel better about themselves,” said Helwig. “I’m thrilled to have the opportunity to lead our amazing teams into an innovative future that makes wellness easier and more enjoyable with products I truly believe in.”

As the first female CEO for the 31-year-old company, Christina will lead AdvoCare® into a new era, driving growth through innovation, an omnichannel strategy, and expanding audience reach. She will focus on strengthening the brand, enhancing the customer base, and seizing new opportunities for the future.

Most recently, Christina led strategic business transformation projects, redefining AdvoCare as an omnichannel brand. She has the unwavering trust of the entire AdvoCare team, distributors, and employees. During her tenure, Helwig is dedicated to ensuring AdvoCare’s core values are intact and celebrated.

Christina is a graduate of The University of Texas at Austin. Prior to joining AdvoCare, she served in roles at the Dallas Cowboys and Legends Hospitality, a global premium experiences company.

 For more information about AdvoCare and its health and wellness products, please visit


About AdvoCare International, LLC

AdvoCare International, LLC is making pursuing wellness easy and accessible. As an established health and wellness consumer packaged goods company, AdvoCare serves health-aware consumers through products that offer whole body support focusing on energy, hydration, immunity and gut health. Since 1993, AdvoCare has offered trusted health and wellness products like Spark® to millions of customers and athletes across the world. For more about AdvoCare and its products, go to