Frisco, TX (June 15, 2020) – FC Dallas announced today that AdvoCare will become the club’s first-ever sleeve patch partner, starting on January 1, 2021. The AdvoCare crest will move from the front of the jersey to the right sleeve of all FC Dallas, North Texas SC and FC Dallas Youth jerseys. This new agreement is a multi-year partnership that will run through 2023.
“AdvoCare and FC Dallas believe in building champions in innovative ways and this new agreement is a testament to that,” said FC Dallas President Dan Hunt. “We’re thrilled to continue this successful partnership with AdvoCare.”
AdvoCare has been FC Dallas’ jersey partner since 2012 and has been featured on the front of the club’s both primary and alternative jerseys since that season. It has also been on the front of FC Dallas Youth/Academy and North Texas SC’s jerseys. The brand was prominently showcased as North Texas won the inaugural USL League One championship in 2019.
AdvoCare will continue to serve as the exclusive sports performance nutrition partner of FC Dallas and be included in activations throughout the Dallas/Fort Worth market. AdvoCare products and branding will be on the FC Dallas and North Texas SC sidelines on matchday and integrated into FC Dallas’ broadcast, digital and social media platforms.
“AdvoCare and FC Dallas have embodied a successful partnership for almost a decade now,” said Patrick Wright, CEO of AdvoCare. “Working with an organization that matches our commitment to health and wellness across generations and also strives to create a brighter future for North Texas has been such a pleasure. We are excited to continue to our work together in building champions everywhere.”
ABOUT FC DALLAS
An original member of Major League Soccer since the league’s inception in 1996, FC Dallas is owned and operated by Hunt Sports Group which also owns the Kansas City Chiefs. Dallas plays its regular season matches at Toyota Stadium in Frisco, Texas. FC Dallas won the Lamar Hunt U.S. Open Cup in 1997 and 2016 and MLS Supporters’ Shield in 2016.
ABOUT ADVOCARE
At AdvoCare, We Build Champions®. Backed by credible scientific research and internationally recognized Scientific and Medical Advisory Board, AdvoCare offers premium energy, weight management, sports performance, and wellness products. AdvoCare is a privately-owned, direct selling company founded in 1993. For more information about AdvoCare, visit advocare.com. Connect with AdvoCare on Facebook and Instagram for the latest news and product updates. Visit the Renew by AdvoCare blog for inspirational content featuring fitness and wellness tips, motivation, testimonials, recipes and more.